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Industry Applications

Food

Meal Prep/Meal Assembly
Retail Food/Restaurants
Food Pickup/Delivery

Why Sell Online?

Roll Cafe sells traditional sushi to customers online.

Go SIMPLE when selling food online

We humans tend to complicate things. Certainly, this is the case when you look at how food is being sold online today. Most of the online menu systems out there are too cumbersome for people to use. Why does it take so many clicks to complete an order? Why do I have to provide so much information or create an account just to get food I want now? Do I have to remember another password? At least, let me see what you have on the menu before you ask for my "next of kin." And so on...

There's a much better way with What's Cooking Software.

We focus on ease-of-use and your customer is treated as if they are in your restaurant ordering from a waiter or waitress. We make it easy to order the food. We have a more logical approach than most traditional online shopping carts that suffer from "clickaphobia". Just count how many mouse clicks it takes to place an order on some of the sites out there. Our system requires very few clicks to take an order.
Like in a restaurant, our online menu displays your beautiful food pictures to entice the customer.
Speed of Checkout. Our system does not require a password to checkout. No need for the customer to remember another one.
Branding. We are not a "portal" that directs the customer away to some other website to sell your food. With our software you keep your brand displayed to the customer throughout the entire order process. Our software integrates with your current website if you have one or we help you build a simple one. And, simple sells food!
Back Office. Making changes to your menus and pricing is very easy and under your control. More advanded back office reporting on food purchasing and inventory is available.