"When we started Easy Entrees, one of the smartest decisions we made was to
purchase the What's Cooking Software. Initially, we thought it might be easier
to compile our recipes, ingredients, and orders in a spreadsheet until we could
afford such a purchase. That proved futile in very short order. Utilizing a
software program that truly understood from experience the nuances of this meal
prep industry proved invaluable. Simply put, we couldn’t have grown our business
without it. The software support has proven to be responsive, intuitive and
aggressive in their goal to create and maintain a stable tool for the meal prep
industry. With all the trials and errors inherent in starting a business, this is
one decision that has easily been well worth the investment. "